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We use cookies. Not the chewy kind (tragic, we know), but the tech kind. They help us improve your banana-surfing experience, understand who’s hanging out here, and keep our site running smooth. Click “Accept” to let us store them on your device. See our Privacy Policy in the footer for full details. Heads up: This site has intense animations, bright flashing colors, and motion effects. If that’s not your vibe, scroll with care.

PRIVACY POLICY​

Effective Date: October 15, 2026

Equifruit Inc. (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and protect the information you share with us. We collect, use, and disclose personal information with your consent or as otherwise permitted or required by applicable law.

1. WHAT INFORMATION WE COLLECT

We may collect the following types of personal and website usage data:

  • First name and last name
  • IP address
  • Email address
  • Website browsing activity
  • Referral sources and on-site behavior (via tracking pixels and cookies)

2. HOW WE COLLECT INFORMATION

Your information may be collected in the following ways:

  • When you fill out a form on our contact page
  • When you sign up for our newsletter
  • Through your interactions with our cookies, pixels, and similar tracking technologies on our website

3. USE OF COOKIES AND ANALYTICS TOOLS

We use cookies and similar tracking technologies to enhance your browsing experience and understand how visitors interact with our website.

These include:

These tools may collect data such as your IP address, device and browser information, and on-site usage patterns to help us analyze performance and deliver relevant content or advertising. Some third-party advertising partners may use collected information to provide targeted advertising across websites and platforms.

Cookies used on our website may fall into the following categories: strictly necessary cookies, analytics cookies, and marketing cookies. You can manage your preferences at any time through our Cookie Settings.

4. HOW WE USE YOUR INFORMATION

We use the data we collect to:

  • Respond to inquiries and communicate with you
  • Send newsletters or marketing content (if you’ve opted in)
  • Analyze website performance and improve our digital content
  • Track campaign effectiveness across platforms (Google, Meta, LinkedIn, TikTok, etc.)

5. DATA SHARING WITH THIRD PARTIES

We may share your information with third-party service providers for specific purposes, including:

  • CRM platform – for managing contact and lead information
  • Email platforms – for sending newsletters and campaign content
  • Analytics platforms – to track website and campaign performance

All partners are required to comply with data protection laws and to keep your data secure.

6. DATA STORAGE AND RETENTION

We retain personal information only as long as necessary for the purposes described in this Privacy Policy or as required by law. Marketing contact information is retained until you unsubscribe or request deletion, unless a longer retention period is required by law. For analytics and advertising data collected through cookies and similar technologies, retention periods vary depending on the tool and configuration and are generally limited to a reasonable period consistent with industry practices.

7. HOW WE PROTECT YOUR INFORMATION

We take appropriate technical and organizational measures to safeguard your personal information against unauthorized access, misuse, alteration, or disclosure. These measures include:

  • Using secure servers and encrypted connections (HTTPS)
  • Limiting access to personal data to authorized personnel only
  • Regularly updating and patching software and systems
  • Using trusted third-party services with strong security standards
  • Monitoring our systems for potential vulnerabilities or threats

 While no system is 100% secure, we are committed to maintaining a high standard of data protection and privacy in all our operations.

In the event of a privacy breach involving personal information that poses a real risk of significant harm, we will notify affected individuals and applicable regulators as required by law.

8. INTERNATIONAL USERS

While our primary audience is in Canada and the United States, we welcome international visitors. Your information may be processed and stored in Canada, the United States, or other jurisdictions where our service providers operate, and may be subject to access requests from governments, courts, or law enforcement authorities under applicable laws.

9. YOUR RIGHTS AND CHOICES

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal data
  • Withdraw your consent to receive marketing communication
  • Restrict or object to certain types of data processing
  • File a complaint with your data protection authority

We may request verification of your identity before processing your request. To exercise any of these rights, please submit your request via our contact form.

Contact us

How to Opt Out of Cookies and Tracking 

You can manage or opt out of cookies and similar tracking technologies by:

1. Cookie Consent Banner:

When you first visit our website, a cookie consent banner will allow you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie settings below.

Cookie & Privacy Preferences

Under Quebec Law 25 and Canadian privacy standards, you can choose which non-essential cookie categories to allow or disable at any time.

2. Browser Settings:

You can block or delete cookies through your web browser settings. Instructions vary by browser, but generally you can:

  • Access privacy or security settings
  • View and delete cookies stored on your device
  • Block all or specific types of cookies

For detailed instructions, visit the help section of your browser (e.g., Chrome, Firefox, Safari, Edge).

If you need assistance accessing, correcting, deleting your personal data, or restricting its use, please submit your request below. We will respond to verified requests within the time required by applicable law.

Contact us

10. CHILDREN’S PRIVACY

Our website is not intended for children under 13, and we do not knowingly collect personal information from children.

11. LINKS TO OTHER WEBSITES

Our website may contain links to external sites not operated by us. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

12. UPDATES TO THIS POLICY

We may update this Privacy Policy periodically. The most recent version will always be available on our website, with the effective date clearly indicated at the top.

13. CONTACT US

If you have questions or concerns about this Privacy Policy or our data practices, please submit your request below.

Contact us