{"id":5360,"date":"2026-06-12T10:58:46","date_gmt":"2026-06-12T10:58:46","guid":{"rendered":"https:\/\/equifruit-staging.on-forge.com\/cms\/?page_id=5360"},"modified":"2026-10-13T16:54:54","modified_gmt":"2026-10-13T16:54:54","slug":"about","status":"publish","type":"page","link":"https:\/\/equifruit-staging.on-forge.com\/cms\/about\/","title":{"rendered":"about"},"content":{"rendered":"\t\t
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MEET EQUIFRUIT, THE MOST "EXTRA" FAIRTRADE BANANA BRAND<\/h1>
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\r\n\t\t\t\t\t\t\t\t\t\tWhat's your flavour?\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t\t\tPay farmers fairly Tang.\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\r\n OUR STORY <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bananas are North America's favourite fruit. They've also been sold dirt cheap for decades, often at the expense of the people who grow them. We thought that needed to change. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Since 2006, Equifruit has been on a mission to make Fairtrade bananas the new normal. Our bananas come from Ecuador, Colombia, Mexico and Peru, and every single one is Fairtrade-certified. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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That means fairer pay for farmers, better working conditions, and a banana industry that finally works for the people behind it. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Same great bananas. A much better way of doing business. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Not to brag but we\u2019re also women-owned, certified B Corp and proudly disrupting the produce aisle. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Global Fairtrade Banana Domination is the goal. We're working on it. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\r\n \r\n Stock Equifruit in your store <\/a>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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OUR VISION<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We see a future where bananas aren\u2019t just a staple; they're a cultural phenomenon. A future where retailers win big with fruit flying off the shelves and customers are flexing their ethical bananas with purpose and a clean conscience.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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OUR MISSION<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Global Fairtrade Banana Domination.\nWe\u2019re rewriting the rules of how bananas are grown, sold, and hyped up. Fair wages? Check. Legendary marketing? Check. Delicious fruit that keeps customers (and your ex) coming back for more? Check, check, check.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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OUR VALUES<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bananas, but make them next level<\/h3>

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We bring the energy, the style, and the brand power to make Fairtrade bananas the star of the show and help retailers cut through the noise.<\/p>\n<\/p> <\/div>\n <\/div>\n

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Fairness that\u2019s built in<\/h3>

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We\u2019ve been a 100% Fairtrade-certified company since day one. No greenwashing. Just real impact, packed into every bite.<\/p>\n<\/p> <\/div>\n <\/div>\n

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Partners in Banana Badassery<\/h3>

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Join the Banana Badass squad; we\u2019re here to make bananas more than just another fruit on the shelf. Together, turning casual shoppers into superfans and stores into trendsetters.<\/p>\n\n\n\n

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\r\n PEEP THE CERTIFICATIONS <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n USDA ORGANIC \/ CANADA ORGANIC<\/strong>\n <\/h3>\n \n

\n We\u2019re a regular in the organic banana scene. The USDA certification promotes products that are good for the environment and society. A win-win for everyone! <\/p>\n <\/div>\n <\/div>\n

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\n FAIRTRADE<\/strong>\n <\/h3>\n \n

\n Fairer pay, safer work conditions, verified social impact. It keeps getting better. The Fairtrade certification organization is 50% owned by farmers meaning certification standards are fundamentally informed by the folks it directly impacts. Sounds super fair, right? <\/p>\n <\/div>\n <\/div>\n

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\n WECONNECT<\/strong>\n <\/h3>\n \n

\n WEConnect International provides a certification that validates businesses as at least 51% owned, managed, and controlled by women (we\u2019re 100%, HOLLA!!). Nothing but love for ladies! <\/p>\n <\/div>\n <\/div>\n

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\n B CORP<\/strong>\n <\/h3>\n \n

\n Earning B Corp certification is no cakewalk. It means meeting rigorous standards for social and environmental performance, accountability and transparency. We're proud to be part of a movement using business as a force for good. <\/p>\n <\/div>\n <\/div>\n

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\n FAIR TRADE WORKPLACE<\/strong>\n <\/h3>\n \n

\n We're a designated Fair Trade Workplace, which means our office runs on Fairtrade coffee, tea and other everyday essentials. We figure if we're going to champion Fairtrade, we should probably stock the kitchen with it too. <\/p>\n <\/div>\n <\/div>\n

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\n ECIP<\/strong>\n <\/h3>\n \n

\n ECIP recognized Equifruit with a 5-star Leadership Circle rating for helping push produce supply chains toward higher ethical and environmental standards. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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There\u2019s so much environmental and social-impact goodness that goes into our Fairtrade-certified bananas. We made an entire page about sustainable initiatives to dish all about it.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\r\n \r\n Discover the impact <\/a>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n EQUIFRUIT 101 <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n\t\t\t\t\tWe don't have that one on the shelf yet. Send us a DM and we'll fix that.\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t\tWHO IS EQUIFRUIT?<\/span>\r\n\t\t\t\t\t\t\t\t\t\u00d7<\/span>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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Established in 2006, Equifruit is North America\u2019s largest Fairtrade banana importer and marketer.<\/p>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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\r\n\t\t\t\t\t\t\t\t\tHOW IS EQUIFRUIT IMPROVING THE BANANA INDUSTRY?<\/span>\r\n\t\t\t\t\t\t\t\t\t+<\/span>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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Equifruit is improving the banana industry through a 100% Fairtrade brand promise. Every Equifruit banana is 100% Fairtrade-certified, helping to transform the banana industry for good. No shortcuts, no shady stuff. Those yellow beauties in your cart? They\u2019re putting real money in farmers\u2019 pockets and standing up for safe and dignified working conditions. Tastes good and<\/em> does good? That\u2019s Equifruit for you.<\/p>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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\r\n\t\t\t\t\t\t\t\t\tWHO IS BEHIND EQUIFRUIT?<\/span>\r\n\t\t\t\t\t\t\t\t\t+<\/span>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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Equifruit is run by the powerhouse duo of Jennie Coleman, president of Equifruit, and Kim Chackal, VP of Sales and Marketing. Headquartered in Montreal and a proudly Canadian brand, Equifruit is leading the charge for Global Fairtrade Banana Domination. Buckle up. \u00a0<\/p>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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\r\n\t\t\t\t\t\t\t\t\tHOW CAN I BECOME A BANANA BADASS?<\/span>\r\n\t\t\t\t\t\t\t\t\t+<\/span>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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To become a Banana Badass, you can start by choosing Equifruit bananas in the produce aisle. Spread the word, tag us on your socials, and convert your friends and fam to the Fairtrade side. Because fair pay for farmers isn\u2019t a trend, it\u2019s a movement. Let\u2019s make some noise.<\/p>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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\r\n\t\t\t\t\t\t\t\t\tWHICH CERTIFICATIONS DOES EQUIFRUIT HAVE?<\/span>\r\n\t\t\t\t\t\t\t\t\t+<\/span>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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Equifruit is 100% Fairtrade-certified by Fairtrade International, proudly women-owned (certified by WEConnect), and a certified B Corp. Whether you go organic or conventional, every single one of our bananas is Fairtrade-certified and ready to shake up your produce aisle, with purpose and<\/em> personality.<\/p>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t

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<\/div>\r\n \r\n Browse our FAQ <\/a>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\r\n START THE SEARCH PARTY <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Available in a produce aisle near you, grab the only banana you should buy by the bunch.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\r\n \r\n Find a store near you <\/a>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\r\n SWIPE RIGHT ON THESE JOBS <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We're fully staffed...but not forever. Stay close.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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At Equifruit, we maintain a safe, inclusive, and fair workplace where everyone feels heard, valued, and protected. Our Harassment Policy sets clear standards for behavior, defines what harassment looks like, and outlines how we prevent and address any form of misconduct without exception. This policy applies to all employees, interns, contractors, and anyone working with or representing Equifruit.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\r\n \r\n Learn more <\/a>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As North America's leading Fairtrade-certified banana importer, we didn't get there by looking away from hard questions. Human rights and environmental due diligence are central to how we source and import bananas across Canada and the U.S.<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\r\n \r\n See where we stand on HREDD <\/a>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

MEET EQUIFRUIT, THE MOST "EXTRA" FAIRTRADE BANANA BRAND What’s your flavour? Pay farmers fairly Tang. OUR STORY Bananas are North America’s favourite fruit. They’ve also been sold dirt cheap for decades, often at the expense of the people who grow them. We thought that needed to change. Since 2006, Equifruit has been on a mission […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_angie_page":false,"eq_meta_title_en":"Meet Equifruit - Ethical Fairtrade Certified Banana Importer","eq_meta_title_fr":"Rencontrez Equifruit - Importateur de Bananes \u00c9quitables","eq_meta_desc_en":"Equifruit is North America's leading Fairtrade-certified banana importer. We\u2019re righting the wrongs of banana business history by making it fair for farmers.","eq_meta_desc_fr":"Equifruit est le leader en Am\u00e9rique du Nord en importation de bananes certifi\u00e9es Fairtrade. On s'assure que tout est \u00e9quitable pour les producteurs.","footnotes":""},"class_list":["post-5360","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/equifruit-staging.on-forge.com\/cms\/wp-json\/wp\/v2\/pages\/5360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equifruit-staging.on-forge.com\/cms\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/equifruit-staging.on-forge.com\/cms\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/equifruit-staging.on-forge.com\/cms\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/equifruit-staging.on-forge.com\/cms\/wp-json\/wp\/v2\/comments?post=5360"}],"version-history":[{"count":3,"href":"https:\/\/equifruit-staging.on-forge.com\/cms\/wp-json\/wp\/v2\/pages\/5360\/revisions"}],"predecessor-version":[{"id":12955,"href":"https:\/\/equifruit-staging.on-forge.com\/cms\/wp-json\/wp\/v2\/pages\/5360\/revisions\/12955"}],"wp:attachment":[{"href":"https:\/\/equifruit-staging.on-forge.com\/cms\/wp-json\/wp\/v2\/media?parent=5360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}