{"id":8080,"date":"2026-06-23T11:41:27","date_gmt":"2026-06-23T11:41:27","guid":{"rendered":"https:\/\/equifruit-staging.on-forge.com\/cms\/?page_id=8080"},"modified":"2026-10-14T18:27:51","modified_gmt":"2026-10-14T18:27:51","slug":"speaker","status":"publish","type":"page","link":"https:\/\/equifruit-staging.on-forge.com\/cms\/speaker\/","title":{"rendered":"speaker"},"content":{"rendered":"\t\t
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MEET JENNIE COLEMAN<\/h1>
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Entrepreneur. Banana <\/span>Badass<\/span>-in-<\/span>chief<\/span>. Speaker on <\/span>responsible<\/span> sourcing<\/span> and values-<\/span>led<\/span> business <\/span>growth<\/span>.<\/span><\/span><\/p>

Jennie Coleman is the President and co-owner of Equifruit, North America's leading Fairtrade banana brand. She bought a business she knew nothing about, grew it in one of grocery's most price-driven categories, and built it on a model the industry said wouldn't work.<\/span>\u00a0<\/span><\/p>

On stage<\/span>:<\/span>\u00a0Jennie brings two kinds of expertise. One is an insider's view of how sourcing and pricing decisions shape global supply chains. The other is a founder's account of building a company when your values challenge the status quo. Whether you're running an industry conference or a business and leadership event, Jennie brings humour, candour and stories straight from the negotiating table.<\/span>\u00a0<\/span><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\r\n \r\n Book Jennie to speak <\/a>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n WHY THIS MATTERS <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE CHEAP BANANA PARADOX<\/h3>\n
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Bananas are one of the most price-sensitive categories in grocery retail. They are also one of the most globally exposed. <\/p>\n <\/div>\n <\/div>\n

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THE HIDDEN COSTS<\/h3>\n
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Pricing pressure in this category affects:
\n\u25cf\tLong-term supplier stability
\n\u25cf\tDisease prevention and crop resilience
\n\u25cf\tLabour conditions and migration patterns
\n\u25cf\tBrand reputation and public scrutiny
\n\u25cf\tESG reporting and compliance risk<\/p>\n <\/div>\n <\/div>\n

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EVERYONE IS WATCHING<\/h3>\n
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In today\u2019s retail environment, supply chains are no longer invisible. Consumers, investors, and regulators are paying attention.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n

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\r\n CHOOSE YOUR TALK <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Two keynotes carrying two distinct promises, with bananas featuring both. In the first, the banana industry is the main topic, and in the second, it becomes the proving ground for lessons any business leader can use.<\/span>\u00a0<\/span><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\t\t\t\t\tWe don't have that one on the shelf yet. Send us a DM and we'll fix that.\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t\tKEYNOTE: 4 STEPS TO BECOMING A BANANA BADASS<\/span>\r\n\t\t\t\t\t\t\t\t\t\u00d7<\/span>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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What cheap bananas conceal, and what you can do about it<\/span>.
<\/span>Ideal for<\/span>:<\/strong> Grocery and produce professionals; sourcing, procurement and sustainability teams; food-systems audiences.
<\/span>Your<\/span> audience <\/span>leaves<\/span> able <\/span><\/span>to<\/span>:<\/span> <\/span><\/strong>Make sourcing decisions that support fairer, more sustainable production<\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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\r\n\t\t\t\t\t\t\t\t\tKEYNOTE: THREAT OF A GOOD EXAMPLE<\/span>\r\n\t\t\t\t\t\t\t\t\t+<\/span>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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Building a successful business when your values challenge the status quo.
Ideal for:<\/span><\/strong> CEOs, entrepreneurs, business owners and leadership teams; entrepreneurship and women's leadership events<\/span>.
<\/span>Your audience <\/span>leaves<\/span> able <\/span>to:<\/span> <\/span><\/span><\/strong>Turn convictions into business decisions and keep going through resistance.<\/span><\/p>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\tExplore the keynote one-pager\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t\tPANELS AND FIRESIDE CONVERSATIONS<\/span>\r\n\t\t\t\t\t\t\t\t\t+<\/span>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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Beyond keynotes, Jennie joins panels, fireside chats, executive roundtables and moderated conversations. She contributes with direct industry experience, clarity on complex systems, and a grounded perspective designed to resonate with senior decision-makers.
These sessions allow for a deeper exploration of topics within:

Business and leadership
-Entrepreneurship and growing a values-led business
-Leading with integrity under commercial pressure
-Overcoming resistance from customers, competitors and industry norms
-Women's experiences in business and leadership
-Leading cultural change inside established industries

Food systems and responsible sourcing
-Banana economics and the true cost of cheap
-Navigating price pressure in competitive retail environments
-Fairtrade and ethical sourcing in practice
-Responsible procurement in competitive retail
-How retail prices shape conditions on farms

She is particularly well-suited for: retail leadership summits, board-level discussions, ESG and sustainability forums, produce and grocery industry conferences, and women in leadership panels.<\/p>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\tInvite Jennie to your panel\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n THE BANANA BADASS RUNNING THE SHOW <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jennie Coleman has been President and co-owner of Equifruit since 2013. After leaving the corporate world, she took over a business she knew nothing about and built it into North America's leading Fairtrade banana brand, and one of grocery's most persistent voices for responsible sourcing. Under her leadership, Equifruit has been named one of Canada's Top Growing Companies four years running.<\/span>\u00a0<\/span><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Her expertise <\/span>spans<\/span> both<\/span> sides<\/span> of <\/span>her<\/span> work<\/span>. As an entrepreneur, <\/span>she<\/span> has <\/span>grown<\/span> a <\/span>company<\/span> by <\/span>competing<\/span> on<\/span> values in a <\/span>category<\/span> defined<\/span> by <\/span>price<\/span>. As a <\/span>sourcing<\/span> specialist<\/span>, <\/span>she<\/span> unpacks<\/span> how <\/span>pricing<\/span> pressure, <\/span>certification standards<\/span> and <\/span>retail<\/span> buying<\/span> decisions<\/span> ripple<\/span> through<\/span> supply<\/span> chains<\/span>, <\/span>making<\/span> complex<\/span> systems<\/span> easy<\/span> to follow <\/span>without<\/span> stripping out the nuance.<\/span><\/span><\/span><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jennie serves on the <\/span>boards<\/span> of the Canadian <\/span>Produce<\/span> Marketing Association (CPMA) and Banana Link. Her recognitions <\/span>include<\/span> the RBC Canadian Women Entrepreneur <\/span>Award<\/span> (2024), <\/span>Canada's<\/span> Most <\/span>Admired<\/span> CEOs<\/span> by <\/span>Waterstone<\/span> Human Capital (2024), <\/span>Canada's<\/span> Most <\/span>Powerful<\/span> Women:<\/span> Top 100 by the <\/span>Women's<\/span> Executive<\/span> Network (2025), and Canadian <\/span>Grocer's<\/span> Star Women in <\/span>Grocery<\/span> (2025). <\/span>She<\/span> is<\/span> based<\/span> in <\/span>Montreal<\/span> and <\/span>speaks<\/span> in English and French [<\/span>confirm<\/span>] <\/span>across<\/span> North America and <\/span>internationally<\/span>.<\/span><\/span><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n WHAT PEOPLE ARE SAYING <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \n \n \"TEDx\n \n <\/a>\n <\/div>\n \n \n

\n \u201cJennie has transformed the banana industry by proving that business can be both profitable and principled. Through ethical sourcing and fair trade practices, she\u2019s redefining what responsible leadership looks like.\u201d <\/p>\n <\/div>\n <\/div>\n

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\n \u201cJennie left the corporate world, took a leap of faith, and bought a business she knew nothing about. But her story isn\u2019t just about business. It\u2019s about family, and humanity, and someone who sees beyond profit to a higher purpose.\u201d <\/p>\n <\/div>\n <\/div>\n

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\n \u201cA passionate entrepreneur driven by a desire to use business as a mechanism for poverty alleviation and community development. She leads her team with the vision of achieving \u201cGlobal Fairtrade Banana Domination\u201d.\u201d <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\r\n FEATURED IN <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\r\n ACTIVELY IN THE ROOM WITH <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Banana\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Fairtrade\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\r\n WHERE SHE'S BEEN SEEN <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"World\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"CLAC\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"WEConnect\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Tuck\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"TEDx\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Harvard\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\r\n LEADERSHIP IS TESTED LONG BEFORE THE SPOTLIGHT <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bananas are among the most visible items in a grocery store, and among the most globally connected. Their price has barely moved in decades, which makes it one of the clearest records we have of the decisions leaders make when they're under pressure.<\/span>\u00a0<\/span><\/p>

Following that pressure back through the supply chain, retail leaders begin to see where resilience thins, which suppliers absorb risk on someone else's behalf, leadership character, and the gap between what a company says it stands for and what it's willing to pay for.<\/span>\u00a0<\/span><\/p>

Jennie Coleman brings a grounded, industry-informed perspective to conversations that matter, on the true cost of \u201ccheap,\" who pays for it, and on the courage it takes to create a culture built to withstand its market\u2019s pressure. Her work leaves leaders with a sharper vision, inviting them to reflect clearly not only about\u00a0 what they stand for, but what they have made normal.\u00a0<\/span>\u00a0<\/span><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n BOOK JENNIE NOW <\/h2>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\r\n \r\n 1-833-511-3247 <\/a>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    <\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t

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    Please include in your message:<\/strong>\n\t\t\t<\/p>\n\t\t\t

    \u2022 Date of proposed engagement\n\t\t\t<\/p>\n\t\t\t

    \u2022 Theme\n\t\t\t<\/p>\n\t\t\t

    \u2022 Talk type (fireside chat, panel, or keynote)\n\t\t\t<\/p>\n\t\t\t

    \u2022 Length of proposed talk\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t

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